💡 About the Role
We're looking for a sharp, strategic, and execution-obsessed B2B Lead Generation Strategist who understands how to build pipelines across LinkedIn, cold email, newsletters, SEO content, communities, and outbound workflows.
This is not a "spray and pray" lead gen role.
This is a precision marketing + growth strategy role.
You'll be responsible for:
- Crafting ICPs and messaging
- Building outbound workflows
- Running multi-channel campaigns
- Using AI agents, tools, and automations
- Driving high-intent discovery calls for Myntmore and its clients
⚡ What Makes This Role Different
Most roles teach you one business.
This role teaches you how businesses work.
At Myntmore, you won't work on just one company.
You'll work across multiple founders, industries, and business models at the same time.
Which means:
- One day you're solving for a SaaS founder
- Next day for a B2B company
- Next day for a consultant or agency
You'll work with founders at different growth stages and:
- Understand sales cycles, buyer psychology, and GTM strategies across industries
- See what actually drives revenue, not just activity
- Spot patterns, what works, what doesn't, and why
You won't just learn lead generation.
You'll get a crash course in how companies grow from the inside, faster than most people do in years.
🔥 Your Primary Goal
Generate predictable, high-quality B2B pipeline every single week.
For Myntmore and for our clients.
Everything else supports this outcome.
- Work across 5–10+ businesses at a time, not just one
- Understand how different industries buy, sell, and scale
- Spot patterns across markets, what works, what doesn't, and why
- Learn how to adapt messaging for completely different audiences
- Build a skillset that makes you valuable across any business, not just one niche
🔧 What You'll Do
Lead Generation (Core Responsibility)
- Build and execute multi-channel lead gen systems (LinkedIn + cold email + content-led inbound + communities)
- Generate qualified leads, nurture them, and move them to booked calls
- Work with the founder and GTM team to keep the pipeline full at all times
ICP + Messaging
- Create target lists, ICPs, buyer triggers, and value propositions that drive better-quality leads
- Write personalised outbound messages that actually convert
LinkedIn + Cold Email Execution
- Run outreach via AI agents + enrichment tools
- Manage domain health, deliverability, sequencing, and outreach volume
- Use tools like Apollo, Clay, instantly, Waalaxy, Snov, SalesQL, etc.
Content-Led Demand Gen
- Support in creating inbound content angles that drive lead enquiries
- Sync with the content team so outbound + content push the same audience
Analytics & Optimisation
- Track:
- leads generated
- reply rates
- booking rates
- channel performance
- Optimise messaging, targeting, and campaign strategy to keep increasing lead volume
💥 Who You Are
- You're excited by variety, the idea of working on multiple businesses instead of just one energises you
- Clear understanding of outbound funnels and buyer psychology
- Skilled with LinkedIn, cold email, data enrichment, and automation tools
- Comfortable owning a weekly lead target
- Analytical, organised, structured, and fast-moving
- Loves testing, experimenting, and improving pipelines
- Obsessed with lead quality, not just activity
📈 Skills & Mindset We Value
- Outcome-Obsessed (Leads > Everything)
- Channel Fluent (LinkedIn + Email + Communities)
- Research-Driven (ICP clarity = better leads)
- AI-Friendly (We run AI-led systems)
- Fast Learner + High Ownership
🚀 What You'll Learn
- How to build predictable B2B pipelines from scratch
- How founders think about sales, positioning, and growth
- How different industries approach selling and scaling
- How to combine content + outbound for maximum conversion
- How to use AI + automation to scale outreach systems
🪴 Why Join Myntmore
- Work directly on real founder pipelines
- Get exposure to multiple industries and global markets
- Learn AI-led growth systems that very few agencies in India truly understand
- Work from WeWork, Worli with a young, hungry team
- High growth potential + incentives tied to lead performance