GTM Strategist
Type
Full-Time
CTC
Rs 6–15 LPA + incentives
Send to founder@myntmore.com and growth@myntmore.com with subject: Application for GTM Strategist
About the role
We're looking for a Senior Growth Marketing Strategist with 3+ years of experience in B2B lead generation, someone who understands how to build predictable pipelines, not just run campaigns. You'll own growth across multiple B2B brands using LinkedIn, cold email, AI automation, newsletters, outbound systems, and content-led demand generation. We're looking for someone who can think strategically, identify the right audiences, craft compelling messaging, optimise outreach, and continuously improve pipeline performance, working directly with founders to solve one problem: how do we consistently generate more qualified sales conversations?
Primary goal
Generate predictable, high-quality B2B pipeline every single week, for Myntmore and for our clients. That means working across 5–10+ businesses at a time, understanding how different industries buy, sell, and scale, spotting patterns across markets, and building a skillset that makes you valuable across any business, not just one niche.
What you'll do
B2B Growth Strategy
Build and own lead generation strategies for multiple B2B businesses. Design scalable outbound systems across LinkedIn, cold email, newsletters, communities, and referrals. Identify new opportunities to increase pipeline and conversion.
Pipeline Generation
Generate qualified decision-maker meetings through multi-channel outbound. Own weekly and monthly pipeline targets, and continuously improve reply rates, booking rates, and conversion metrics.
ICP & Messaging
Research industries, buying committees, and decision-makers. Define ICPs and buyer personas, and create messaging frameworks that resonate across industries and buyer stages.
LinkedIn & Cold Email
Build, launch, and optimise outreach campaigns. Manage sequencing, deliverability, inbox health, and domain reputation using tools like Clay, Apollo, Smartlead, Instantly, Waalaxy, Sales Navigator, Snov, ListKit, MillionVerifier, and BounceBan.
AI & Automation
Use AI to improve research, personalisation, campaign creation, and workflow automation. Identify repetitive processes to automate and stay current with emerging AI tools.
Performance & Optimisation
Own metrics including qualified pipeline, meetings booked, reply and conversion rates, and channel performance. Translate insights into improvements that increase pipeline quality and efficiency.
Who you are
We're looking for someone with 3+ years of experience in B2B lead generation or growth marketing who enjoys solving growth challenges rather than simply executing tasks.
Experience
3+ years generating B2B leads
Outbound
Strong understanding of LinkedIn outreach and cold email
Technical
Experience with outbound automation and AI tools
Research
Excellent research and ICP development skills
Copywriting
Strong copywriting and messaging abilities
Analytical
Comfortable interpreting campaign metrics with high ownership
Skills & mindset we value
Outcome-Obsessed: leads over everything
Channel Fluent: LinkedIn + Email + Communities
Research-Driven: ICP clarity means better leads
AI-Friendly: we run AI-led systems
Fast Learner + High Ownership
Why join Myntmore
Work directly on real founder pipelines, get exposure to multiple industries and global markets, and learn AI-led growth systems that very few agencies in India truly understand. Work from WeWork Enam Sambhav, BKC with a young, hungry team, with high growth potential and incentives tied to lead performance.
Our values
Ship fast
We move in days, not quarters. If it can be tested, it gets tested this week.
Outcome over hours
We don't track time. We track results. Own your output, own your schedule.
AI-native by default
Every workflow starts with: how do we use AI here? Not as a buzzword, as leverage.
Learn out loud
Share what's working. Share what failed. The whole team gets smarter together.