Your buyers are on LinkedIn every day.
Are they seeing you?
We ghostwrite content that positions you as the authority in your space so inbound finds you instead of you chasing it.
Why personal branding matters for outbound
Personal branding is the secret weapon of modern outbound. When you reach out to a prospect, the first thing they do is check your LinkedIn profile. If they see high-quality content that proves your expertise, your conversion rates skyrocket.
For founders and CXOs who have deep industry knowledge but no time to write. We extract your unique insights and turn them into a consistent, credible content presence that builds trust at scale.
Deliverables
- 4 to 8 high-impact LinkedIn posts per month
- Complete LinkedIn profile rewrite and optimisation
- Strategic monthly content calendar
- Personalised engagement and growth strategy
- Monthly performance and impressions report
- Voice extraction session every single month
How it works
Voice Interview
We run a monthly voice extraction interview to capture your unique opinions, experiences, and industry takes.
Content Calendar
We map out a strategic content calendar designed to hit different buyer psychologies and build authority.
Ghostwriting
Our team writes high-impact posts entirely grounded in what you said, ensuring every post sounds like you.
Profile Optimisation
We rewrite your profile to act as a landing page that converts profile visits into inbound enquiries.
Who this is for
B2B Founders and CEOs
Leaders who need to build authority in their niche to support their sales and recruiting efforts.
Subject Matter Experts
Experts who want to turn their hard-earned knowledge into a lead-generating asset on LinkedIn.
Consultants and Advisors
Professionals who rely on trust and credibility to win high-value advisory and consulting projects.
Frequently asked questions
How do you capture my voice if you are writing it?
We run a 30–45 minute voice extraction interview with you every month. We ask about your opinions, recent experiences, client observations, and industry takes. From that conversation we extract 4–8 post angles that are entirely grounded in what you actually said. Nothing is invented. Everything sounds like you because it came from you.
How many posts per month do we get?
The standard engagement is 4 posts per month. Clients who want a more aggressive content presence can go up to 8. We recommend starting at 4, finding the rhythm that works for your review and approval process, then scaling up once the system is smooth.
Do I need to be involved every week?
Your involvement is one monthly interview and a quick approval on each post before it goes live. That is it. We handle the research, writing, formatting, hashtag strategy, and posting schedule. Most founders spend under 30 minutes a week total.
How long before I start seeing inbound from content?
Consistency over 60–90 days is where inbound starts becoming noticeable. The first month builds baseline impressions. Month two sees follower growth and profile visits from the right people. By month three, DMs and inbound enquiries from content become a regular occurrence for most clients.
Can personal branding work alongside outbound outreach?
It is one of the most powerful combinations we run. When a prospect gets a cold email or LinkedIn connection request from you, the first thing they do is check your profile. If they see consistent, credible content, your reply rate jumps significantly. Personal branding is the trust layer that makes outbound convert better.
Ready to become the authority in your space?
Book a free call and we'll show you exactly how to position your brand to win inbound.