About the role
We're looking for a sharp, strategic, and execution-obsessed B2B Lead Generation Strategist who understands how to build pipelines across LinkedIn, cold email, newsletters, SEO content, communities, and outbound workflows. This is not a 'spray and pray' lead gen role. This is a precision marketing + growth strategy role.
What makes this role different
At Myntmore, you won't work on just one company. You'll work across multiple founders, industries, and business models at the same time. One day you're solving for a SaaS founder, next day for a B2B company, next day for a consultant. You'll get a crash course in how companies grow, faster than most people do in years.
Primary goal
Generate predictable, high-quality B2B pipeline every single week, for Myntmore and for our clients. Everything else supports this outcome.
What you'll do
Lead Generation (Core)
Build and execute multi-channel lead gen systems (LinkedIn + cold email + content-led inbound + communities). Generate qualified leads, nurture them, and move them to booked calls.
ICP + Messaging
Create target lists, ICPs, buyer triggers, and value propositions. Write personalised outbound messages that actually convert.
LinkedIn + Cold Email
Run outreach via AI agents + enrichment tools. Manage domain health, deliverability, sequencing, and outreach volume. Tools: Apollo, Clay, Instantly, Waalaxy, Snov, SalesQL etc.
Content-Led Demand Gen
Support in creating inbound content angles that drive lead enquiries. Sync with the content team so outbound + content push the same audience.
Analytics & Optimisation
Track leads generated, reply rates, booking rates, channel performance. Optimise messaging, targeting, and campaign strategy to keep increasing lead volume.
Who you are
Mindset
You're excited by variety, working on multiple businesses instead of just one energises you
Funnel Knowledge
Clear understanding of outbound funnels and buyer psychology
Technical
Skilled with LinkedIn, cold email, data enrichment, and automation tools
Ownership
Comfortable owning a weekly lead target
Analytical
Organised, structured, and fast-moving
Quality-Focused
Obsessed with lead quality, not just activity
What you'll learn
How to build predictable B2B pipelines from scratch
How founders think about sales, positioning, and growth
How different industries approach selling and scaling
How to combine content + outbound for maximum conversion
How to use AI + automation to scale outreach systems