B2B Founder · Niche B2B Consultant

5 New Retainers for a Niche B2B Consultant

An independent consultant had deep domain expertise but depended almost entirely on word-of-mouth referrals for new business.

5
New retained clients in 4 months
16
Qualified consulting discussions
2x
Improvement in positive replies
01 · The client and challenge

Where they started

An independent consultant had deep domain expertise but depended almost entirely on word-of-mouth referrals for new business.

02 · Myntmore's approach

How Myntmore approached it

Myntmore developed a specialist positioning strategy around the consultant's strongest use cases. We created founder-led educational content and targeted outreach to companies likely to benefit from their expertise.

03 · Campaign metrics

Results across the funnel

New retained clients in 4 months5
Qualified consulting discussions16
Improvement in positive replies2x
04 · Business outcome

What changed

Reduced reliance on referrals.

Myntmore's role

Positioning, targeting, content and outreach, designed and run as one system.

Services used in this engagement

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