Finding businesses that need outsourced finance support
A Singapore-based outsourced CFO and accounting firm targeting growing businesses relied mostly on accountants and founder referrals and wanted to reach businesses needing better cash-flow visibility, management reporting, and financial planning.
This is an illustrative example built from Myntmore's real outreach methodology. It shows what a strong campaign and result can look like, it is not the result of a specific past client engagement. We'll swap this for a real, verified case study as one becomes available.
New clients almost entirely through referrals
A Singapore-based outsourced CFO and accounting firm targeting growing businesses in Singapore found most new clients came through accountants and founder referrals. The firm wanted to reach businesses needing better cash-flow visibility, management reporting, and financial planning.
Opening on a specific operational need, not a service pitch
Myntmore identified businesses matching the firm's preferred size and service requirements, then contacted founders, managing directors, and finance leaders.
Outreach focused on specific operational needs, such as preparing monthly management reports or adding senior finance support. Interested contacts were qualified by their current finance setup and the support they wanted.
Illustrative results across the funnel
Three proposal opportunities with clear requirements
The firm gained three proposal opportunities for recurring finance support, supported by a clearer understanding of each prospect's requirements.
Myntmore's role
Identifying buyers, starting conversations, and booking meetings. The client owned needs assessment, scoping, and proposal delivery.
Services used in this engagement
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