Building an outbound pipeline for an AI-powered medical tourism platform
With nearly two decades of experience in medical tourism dating back to 2006, the founder saw firsthand how difficult it is for international patients to find the right specialists, reports, and cross-border support. Building in the health-tech and medical travel space, the company leverages technology to simplify cross-border patient journeys while helping hospitals and partners manage enquiries, case coordination, and patient care.
The Challenge
Medical travel is an exceptionally high-trust category. The stakeholders involved are not making everyday business software purchases — they are dealing with patients seeking critical treatments, referrals between specialists and hospitals, diagnostic reports, cultural expectations, and cross-border care delivery.
A generic product-led sales pitch would have immediately failed in this environment. The challenge was to systematically reach diverse roles across the medical travel ecosystem, pinpoint which audiences had genuine commercial appetite, and initiate consultative dialogues without making every interaction feel like another aggressive sales solicitation.
The Approach: Relevance, Segmentation & Conversation Before Conversion
Myntmore built the outbound architecture around precise audience segmentation, addressing distinct problems for each stakeholder group:
Referrals & Continuity
Approached around referral visibility, patient updates, and staying informed about their patients' care overseas.
Enquiry Quality & Conversion
Approached around incoming international patient enquiry quality, conversion rates, and streamlined cross-border case coordination.
Expectation Management
Approached around patient expectations, seamless logistics, and managing India-bound medical travel cases with clarity.
Strategic Opening: In multiple campaigns, prospects were invited to share market perspectives, provide feedback, or explore becoming early platform partners. This made initial interactions frictionless and gave conversations organic momentum before introducing commercial terms.
Outreach Results by Segment
Across the consolidated ICPs, the campaigns generated 140 qualified leads. Doctors delivered the highest overall lead volume, while hospital leaders and business-focused roles exhibited exceptional response rates post-connection.
| Segment | Acceptance | Response | Leads | Notes |
|---|---|---|---|---|
| Doctors | 30.54% | 37.63% | 58 | Largest audience tested and highest overall lead volume |
| Hospital Decision Makers | 32.84% | 61.59% | 45 | Strongest major segment after connection, high lead concentration |
| CEOs of Hospitals | 32.73% | 49.30% | 16 | Senior hospital leaders showed strong engagement once connected |
| Operations & Partnerships | 33.33% | 51.85% | 9 | Focused decision-maker audience with healthy post-connection engagement |
| Business Development & Operations | 38.12% | 59.74% | 12 | Highest acceptance rate among consolidated segments and strong response |
Scale vs. Engagement Dynamics
The data highlighted an essential pipeline distinction between scale and engagement: Doctors provided the highest raw volume with 58 leads, whereas Hospital Decision Makers responded at an extraordinary 61.59% and Business Development & Operations reached 59.74%. This clarity allows the team to allocate outreach specifically where volume is required vs where high-touch enterprise partnerships are nurtured.
The Messaging Strategy
Our messaging focused on opening authentic conversations rather than pushing immediate demo requests:
Early Collaborator Positioning
Prospects were invited as industry co-creators to provide domain input or explore pilot partnerships, significantly lowering defense mechanisms.
Pattern-Disrupting Voice Notes
Founder-led voice notes were deployed in selected follow-ups to break the rhythm of templated text outreach, humanizing the brand and revitalizing unreplied conversations.
Key Takeaways & What We Learned
1High-intent ICPs outshine broad targeting
Hospital Decision Makers delivered a 61.59% response rate and 45 leads, validating the enormous leverage of addressing people directly responsible for international patient conversion.
2Doctors provide pipeline scale
With 58 leads, doctors represented the largest opportunity base, even though their post-acceptance reply rate was naturally lower than dedicated administrative hospital staff.
3Operational roles represent high-conversion assets
Business Development & Operations achieved a 59.74% response rate, and Operations & Partnerships reached 51.85%, highlighting that healthcare operational champions are eager for workflow solutions.
4Specificity earns the meeting
Treating each cohort as a distinct conversation (referrals for doctors vs enquiry quality for hospital CEOs) eliminated generic messaging and dramatically lifted trust.
5Earn the conversation before asking for the conversion
Leading with the prospect's real-world experience and introducing early collaboration before a commercial ask created an enduring, repeatable healthcare outbound playbook.
Services used in this engagement
Go deeper
The method behind this result.
- Guide80+ US Meetings Booked in 1 Month with AI AgentsThe AI-agent blueprint behind 800 LinkedIn connections and 80+ US B2B meetings a month.
- ReadMulti-Threading the B2B Buying CommitteeHow to map the buying committee and multi-thread deals so they survive a quiet or departing champion.
- GuideThe Golden ICP Framework for B2B OutboundBuild prospect lists around pressure and buying triggers, with enrichment and timely cold email.
Build a high-converting pipeline for your healthcare platform
Book a free 30-minute strategy call. We'll audit your healthcare ICP segments, refine your messaging angles, and engineer your outbound pipeline.
Book a Free Strategy CallLet's build your AI engine
Fill out the form below and our team will get back to you within 24 hours with a custom GTM strategy.