Reaching dermatologists beyond the field team's coverage
An Indian dermatology company wanted to support a product launch across eight cities where its medical representatives had limited coverage.
This is an illustrative example built from Myntmore's real outreach methodology. It shows what a strong campaign and result can look like, it is not the result of a specific past client engagement. We'll swap this for a real, verified case study as one becomes available.
A launch across cities the field team couldn't fully cover
An Indian dermatology company wanted to support a product launch across eight cities where its medical representatives had limited coverage.
Its medical team had prepared educational material and a specialist webinar, but the company needed help reaching relevant dermatologists and coordinating follow-up.
Measuring participation, not assuming prescriptions
Myntmore developed a city-wise list of dermatologists aligned with the client's specialty focus.
The campaign used medical-team-approved invitations, coordinated reminders, and offered interested doctors a follow-up discussion. Each handover included the doctor's city, area of interest, and requested next step.
The campaign measured participation and requested follow-up rather than assuming that engagement would translate into prescriptions.
Illustrative results across the funnel
Warmer first visits for the field team
The medical team completed 24 discussions, and the field team received 18 agreed follow-up visits. Those visits could begin with the doctor's expressed interests and questions.
Myntmore's role
Specialist outreach, registration follow-up, and meeting coordination. The client's medical team owned the content and medical discussions.
Services used in this engagement
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