Finding US buyers evaluating a second API supplier
An Indian API manufacturer wanted to develop new relationships with US formulation companies. Its sales team had a broad prospect list but struggled to identify which companies had a relevant sourcing requirement right now.
This is an illustrative example built from Myntmore's real outreach methodology. It shows what a strong campaign and result can look like, it is not the result of a specific past client engagement. We'll swap this for a real, verified case study as one becomes available.
A broad list, but no way to find the live need
An Indian API manufacturer wanted to develop new relationships with US formulation companies. Its sales team had a broad prospect list but struggled to identify which companies had a relevant sourcing requirement.
The campaign focused on two selected APIs and buyers willing to discuss an additional supply source.
A direct question a sourcing head can say yes to
Myntmore mapped companies with relevant product portfolios and identified procurement, strategic sourcing, and supply chain leaders.
Outreach opened with a specific question about second-source evaluation. Messages used only the manufacturing and documentation claims approved by the client.
Follow-ups offered a technical conversation with the client's team. Before handover, interested contacts were asked about the API required, the evaluation timeline, and the next step in their supplier review.
Illustrative results across the funnel
A focused set of sourcing discussions
Five companies requested a deeper technical evaluation, and three of those also requested quotations. The client gained a focused set of sourcing discussions for its technical and commercial teams to advance.
Myntmore's role
Creating access to relevant buyers. Supplier qualification and purchasing decisions remained with the buyer and client.
Services used in this engagement
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