40 qualified meetings in 8 weeks from a cold start
A B2B SaaS company entering a new vertical had zero outbound infrastructure. Their AE was spending 60% of their day manually finding leads on LinkedIn instead of closing deals.
The problem
A B2B SaaS company entering a new vertical had zero outbound infrastructure. Their account executive was spending 60% of their working day manually finding leads on LinkedIn instead of closing deals. There was no ICP definition, no sequences, and no way to predict where the next qualified meeting was coming from.
The solution
We built a multi-channel engine running cold email and LinkedIn automation in parallel. We scraped active intent data, specifically companies currently hiring for roles that signalled readiness to buy, to trigger perfectly timed outreach sequences.
ICP Mapping & Lead Scoring
ICP built around hiring signals and funding triggers specific to the target vertical
Cold Email
3-step personalised sequences with intent-based first lines. A/B tested subject lines and CTAs
LinkedIn Outreach
Parallel LinkedIn sequences reinforcing the cold email touch on the same prospects
The results
Within 8 weeks from a complete cold start, the system was generating 5+ qualified meetings per week. The AE was freed from manual prospecting entirely, spending 100% of their time on demos and follow-ups.
Services used in this engagement
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