Definition
An observable event, like a new relevant hire, a funding round, or a leadership change, that suggests a company may be ready to buy right now rather than at some undefined future point.
Fit alone (matching an ICP) tells you a company could be a customer eventually. A buying signal tells you the timing might actually be right, which is why the strongest outbound lists combine ICP fit with recent signals rather than treating a static list as evergreen.
Frequently asked questions
What is a buying signal?
A buying signal is an observable event suggesting a company may be ready to buy now, not just someday. Common examples are a funding round, a new leader in the relevant role, hiring for a related team, expansion into a new market, or a change in the tools the company uses.
What are examples of B2B buying signals?
Examples of B2B buying signals include a recent funding announcement, a newly appointed head of your buyer's function, job postings for roles your product supports, a new office or plant, a contract with a competitor coming up for renewal, and a prospect engaging with your content or visiting your pricing page.
How do you use buying signals in outbound?
Use buying signals to decide who to contact and what to say. Combine ideal-customer fit with a recent signal to prioritise accounts, then open your message with that signal, such as their funding round or a new hire, so the outreach is timely. Myntmore monitors 40+ buying signals daily for this.
Where this comes from
See the service: Sales Intelligence