Definition
Maintaining light, ongoing engagement, likes, comments, the occasional genuine check-in, with people already in your network, so a future outreach message lands as familiar rather than cold.
Most connections on LinkedIn or in an old contact list go completely dormant, which wastes a relationship that took no cold-outreach effort to build in the first place. A short comment on a recent post or a no-ask check-in every few months keeps the relationship live enough that a real outreach message later doesn't feel like it's coming out of nowhere.
Where this comes from
Read: LinkedIn Outreach Sequences That Actually Get Replies