Definition
Inbound attracts prospects who come to you through content, search, or referrals; outbound proactively reaches prospects who haven't found you yet, through channels like cold email or LinkedIn.
Inbound compounds over time but is slow to start and hard to aim at a specific account. Outbound is immediate and precisely targetable but takes ongoing effort to sustain. Most companies past their earliest stage run both together rather than treating it as a choice between the two.
Where this comes from
See all services