Definition
Any direct contact a sales team makes with prospects to start or advance a conversation, covering cold outreach to new contacts and follow-ups with people already engaged.
Sales outreach is the broader umbrella: cold outreach is the part aimed at strangers, but outreach also includes following up with warm leads, re-engaging prospects who went quiet, and nurturing existing connections. Each temperature of lead needs a different message, which is why a single template sent to everyone underperforms.