Definition
The role responsible for prospecting and qualifying leads through outbound outreach, handing off booked meetings to account executives rather than closing deals directly.
Because the job is largely about volume, consistency, and list quality rather than relationship-building, it's one of the easiest sales functions to outsource, which is why many growing teams run it through an agency before hiring it in-house.
Where this comes from
Read: Agency vs. In-House SDR for B2B Outbound