Cold Email

SPF, DKIM & DMARC

The three DNS records that decide whether a cold email lands in the inbox or the spam folder.

Definition

Three DNS records that prove a cold email actually came from your domain and wasn't altered in transit, and tell inboxes what to do if that check fails.

Without them, a receiving mail server has no way to confirm a message is genuine, so it defaults to suspicion, which is why cold email without proper authentication so often lands in spam regardless of how good the copy is.