Stop Guessing Who Your Customer Is
Describe your business in plain English. Get deep, structured customer profiles and a value proposition for each one, built specifically for your offer, not a generic template.
Your ICP Is Too Vague To Actually Use
ICPs that could describe any business in your industry
"Mid-market SaaS companies" tells your sales team nothing about who to actually call. Vague targeting means wasted outreach.
Value props that sound like everyone else's
"We help businesses grow" is not a positioning statement. Without a sharp value prop, you blend into every other pitch in their inbox.
One profile for every very different buyer
A founder and a VP Sales don't buy the same way, and a B2B buyer and a D2C consumer definitely don't. One generic persona misses both.
Built Specifically For Your Offer
Tell us what you sell, who you sell to, and how. Our tool builds up to 6 deep customer profiles, aware of whether each one is a B2B buyer or a D2C consumer, then writes a structured value proposition and channel partner list for every one of them.
How It Works
Describe your business
Your core offer, who you sell to, and how you sell it.
Build up to 6 ICPs
B2B or D2C, each with roles, triggers, pain points, and psychology.
Get a value prop for each
Positioning, messaging, and channel partners, ready to use.
Why This Works
B2B and D2C aware
Each ICP is treated as a business buyer or an individual consumer, never the same way twice
A founder buys differently from a consumer, so the profile, channels, and messaging adapt to which one you're targeting.
Deep, not generic
Pain points, buying triggers, objections, psychology, and where they hang out
Not a one-line persona. Enough detail to actually write outreach, content, or sales scripts from.
Comes with a value prop
A full positioning statement and content strategy for every ICP
You don't just get a persona, you get the pitch that goes with it, plus your channel partners.