For years, founders have fallen into the same simple, costly trap
They try to market to everyone. In the early stages of building a lead generation engine, it's incredibly easy to tell yourself your market is huge, that you target founders, CXOs, and mid-sized B2B business owners. It sounds focused, right? But the reality is that targeting an audience that broad is essentially praying in the dark.
Confession number one: 15 years of lead generation mistakes
When Myntmore's founder, Tejas Jhaveri, looked back at 15 years of lead generation mistakes, this was confession number one: reaching out to broad, vague categories before truly understanding the Ideal Customer Profile (ICP). If you try to speak to every founder or CXO with the same generic messaging, your lead generation funnel will always feel random, unpredictable, and entirely dependent on luck.
Stop chasing a massive, theoretical market
To build a B2B system that consistently books 35 to 60 highly qualified meetings every single month, you have to stop chasing a massive, theoretical market. You need to transition from your Total Addressable Market to what's actually in front of you right now:
- 1
Total Addressable Market (TAM): the broad, high-level audience that theoretically could buy your product in a perfect world.
- 2
Total Conversional Market (TCM): the highly specific, highly motivated subset of prospects who are actively feeling the pain point today, are already looking for workarounds, and are ready to act immediately.
When you target your TCM, everything changes
Your product is no longer a generic suggestion. It sits right in the middle of a priority they are already trying to solve. Great B2B positioning survives non-experts because it is simple, clear, and focused on one specific customer living with one specific, painful problem. If your pipeline is currently full of polite "maybe later" responses, that's a clear sign your ICP is still too vague.
Take the shortcut: build a bulletproof ICP in minutes
Instead of spending weeks guessing who your buyers are or hand-writing messy customer profile sheets, we built a tool to do the heavy lifting for you. Our free ICP Builder & Value Proposition Generator takes you from a vague, useless description like "mid-sized B2B companies" to an ICP so sharp and structured you can instantly write high-converting outbound copy against it. The tool analyzes your business description, maps out your deep B2B (and D2C) customer personas, and generates a tailored value proposition for each specific segment it surfaces. No more starting points that need hours of extra work, just highly targeted profiles you can hand straight to your copywriters or SDR teams to kickstart your next campaign.
Try the ICP Builder & Value Proposition Generator, FreeHave more questions about Myntmore? Ask your AI