Agencies & IT · Software Development Firm
17 Sales Conversations for a Software Development Firm
A custom software development company struggled to differentiate itself from numerous offshore technology service providers.
17
Qualified sales conversations
5
Enterprise opportunities
2
Opportunities moved to technical scoping
01 · The client and challenge
Where they started
A custom software development company struggled to differentiate itself from numerous offshore technology service providers.
02 · Myntmore's approach
How Myntmore approached it
Myntmore created a more specialised positioning strategy, segmenting prospects by technology requirements, industry and company size. We developed outreach to CTOs, engineering leaders and technology founders.
03 · Campaign metrics
Results across the funnel
Qualified sales conversations17
Enterprise opportunities5
Opportunities moved to technical scoping2
04 · Business outcome
What changed
Better engagement from technology decision-makers.
Myntmore's role
Positioning, targeting, content and outreach, designed and run as one system.
Services used in this engagement
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