Manufacturers & Exporters · Engineering Goods Exporter
2.1x Higher Positive Replies for an Engineering Goods Exporter
An engineering goods exporter was reaching international buyers but receiving limited responses because its messaging was generic and product-heavy.
2.1x
Increase in positive reply rates
11
Active commercial opportunities
5
Technical discussions
01 · The client and challenge
Where they started
An engineering goods exporter was reaching international buyers but receiving limited responses because its messaging was generic and product-heavy.
02 · Myntmore's approach
How Myntmore approached it
Myntmore refined its buyer segments and developed outreach customised to application areas, technical requirements and purchasing needs. Messaging prioritised buyer relevance over lengthy product introductions.
03 · Campaign metrics
Results across the funnel
Increase in positive reply rates2.1x
Active commercial opportunities11
Technical discussions5
04 · Business outcome
What changed
Improved engagement from international buyers.
Myntmore's role
Positioning, targeting, content and outreach, designed and run as one system.
Services used in this engagement
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