SaaS · HR Tech SaaS
Doubling Reply Rates for an HR Tech SaaS Platform
An HR technology company offered an employee management solution but struggled to differentiate itself in a crowded market.
2x
Improvement in prospect reply rates
19
Qualified product demos booked
42%
Connection acceptance rate
01 · The client and challenge
Where they started
Its LinkedIn outreach used generic product messaging and generated few meaningful responses.
02 · Myntmore's approach
How Myntmore approached it
Myntmore redesigned the company's ICP strategy, segmenting HR leaders by organisation size and operational challenges. We introduced personalised outreach around employee engagement, administrative workload and HR efficiency, supported by educational content.
03 · Campaign metrics
Results across the funnel
Improvement in prospect reply rates2x
Qualified product demos booked19
Connection acceptance rate42%
Opportunities moved into product evaluation5
04 · Business outcome
What changed
The figures above show the pipeline movement this engagement produced.
Myntmore's role
Positioning, targeting, content and outreach, designed and run as one system.
Services used in this engagement
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