SaaS · Workflow Automation SaaS
31 Enterprise Sales Meetings for a Workflow Automation SaaS
A B2B workflow automation platform had a strong product but struggled to consistently reach operations leaders.
31
Qualified sales meetings in 3 months
37%
Connection acceptance rate
9
Enterprise opportunities identified
01 · The client and challenge
Where they started
Its outbound efforts were broad, resulting in low response rates and limited high-quality demos.
02 · Myntmore's approach
How Myntmore approached it
Myntmore created industry-specific ICPs focused on operations, digital transformation and process improvement leaders. We reworked the founder's positioning and developed LinkedIn campaigns highlighting time savings, workflow inefficiencies and automation use cases.
03 · Campaign metrics
Results across the funnel
Qualified sales meetings in 3 months31
Connection acceptance rate37%
Enterprise opportunities identified9
04 · Business outcome
What changed
More consistent demo bookings.
Myntmore's role
Positioning, targeting, content and outreach, designed and run as one system.
Services used in this engagement
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