See What Your Cold Email Is Worth
Plug in your funnel numbers or start from 2026 industry benchmarks, and watch your meetings, pipeline and ROI calculate live.
ROI Calculator
Calculate your cold email ROI in real time
Your Sending Plan
Enter your volume. The ramp updates as you type.
- = 7,500 new prospects a month
- Needs 10 domains
- 40 ids (4 per domain)
- Full speed from month 2, day 15
10 domains · 40 ids (4 per domain). New ids warm up for 14 days before sending.
| Measure | Month 1 | Month 2 | Month 3 onwardsper month |
|---|---|---|---|
| Ids sending | 20 from day 15 | 20, then 40 from day 15 | 40 |
| New prospects reached | 3,000 | 6,000 | ~7,500 |
| Follow-ups sent | 5,000 | 17,000 | ~22,500 |
| Total emails sent | 8,000 | 23,000 | 30,000 |
Month 1
- Ids sending
- 20 from day 15
- New prospects reached
- 3,000
- Follow-ups sent
- 5,000
- Total emails sent
- 8,000
Month 2
- Ids sending
- 20, then 40 from day 15
- New prospects reached
- 6,000
- Follow-ups sent
- 17,000
- Total emails sent
- 23,000
Month 3 onwards (per month)
- Ids sending
- 40
- New prospects reached
- ~7,500
- Follow-ups sent
- ~22,500
- Total emails sent
- 30,000
Over 12 months
- New prospects reached
- 86,000
- Follow-ups sent
- 245,000
- Total emails sent
- 331,000
Your Inputs
Funnel Rates
86,000 reached − 1,436 bounced
Revenue
$0
$0
Conversion Funnel
- 331,000 emails to 86,000 prospects
- Bars: share of prospects reached
- Brackets: conversion from the step above
- Prospects reached86,000100%
- Delivered84,564(98.3%)98.3%
- Replies3,213(3.8%)3.7%
- Positive replies1,896(59%)2.2%
- Meetings booked891(47%)1%
- Meetings held668(75%)0.78%
- Deals closed80(12%)0.093%
- Revenue
- $0
- ROI
- N/A
Total Revenue Generated
$0
Add your average deal value to see revenue.
Return on Investment
N/A
Add your monthly investment to see ROI.
Full Customer LTV
$0
Effective LTV (12 mo)
$0
Meetings booked
891
Meetings held
668
Deals closed
80
Meetings per 1,000 prospects
10.4
Meetings per 1,000, for comparison:
- Myntmore 2026: 10.2 meeting requests per 1,000 prospects
- Well run campaigns: 4 to 10 per 1,000 emails (Modern Inbound)
- Enterprise 3 to 8, mid market 5 to 15, SMB 10 to 25 (Cleverly)
Cost per booked meeting
N/A
Cost per customer
N/A
Payback month
N/A
Revenue vs Profit Growth
- By month 12:
- Revenue $0
- Service cost $0
- Profit $0
Benchmarks compiled from Instantly, Saleshandy, Smartlead, Woodpecker, Puzzle Inbox, Cleverly and others, 2026. Results vary. This is an estimate, not a guarantee.
You're Sending Cold Email Without The Math
No idea what a booked meeting is worth
Without the funnel math, every decision about volume, lists and budget is a guess dressed up as strategy.
Budgets approved on gut feeling
"Replies look good" doesn't hold up in a budget review. You need the projected meetings, pipeline and return.
Can't set expectations before you spend
Leadership wants a number before they sign off on domains, tools and a team. "We'll see" isn't an answer.
See The Full Funnel, Not Just A Guess
Follow every prospect from first email and follow ups to delivered, replies, positive replies, meetings booked, meetings held and deals, all the way through to revenue and ROI. Then export it as a PDF to share.
How It Works
Enter your funnel numbers
Emails per day or prospects per month, then reply, meeting and close rates, deal size and cost. Each rate is checked against 2026 benchmarks.
Watch it calculate live
Meetings, deals, revenue and ROI update instantly as you move a slider.
Export it as a PDF
A clean report you can bring to a budget conversation or a client call.
Why This Works
Benchmarks built in
Every rate is checked against published 2026 data
See where your numbers sit, from below average to elite, with the sources one click away.
The full funnel
From emails sent all the way to revenue and ROI
See exactly where meetings and deals are won or lost, not just the final close rate.
Built to share
Export a clean PDF for stakeholders or clients
Bring real numbers into your next budget or pitch conversation.