Definition
The measurable ways a prospect interacts with your outreach and content, such as replies, profile views, link clicks, and meetings, used to judge interest and prioritize follow-up.
Not all engagement is equal: a reply or a booked meeting says far more than an email open, which privacy features now make unreliable anyway. Teams feed the stronger signals into lead scoring, so hot prospects get a fast, personal follow-up while lightly engaged ones stay in a nurture sequence.
Where this comes from
Read the related term: Lead Scoring