Definition
A company's plan for increasing revenue over a defined period, choosing which levers to pull, such as new customers, new markets, pricing, or expanding existing accounts.
Growth strategy sits above GTM strategy: it decides where growth should come from, and GTM decides how to win in each of those places. For most early and mid-stage B2B companies, the most controllable lever is new customer acquisition through outbound, because it doesn't depend on waiting for search rankings or referrals to compound.
Where this comes from
Read: Building a Predictable B2B Lead Generation Engine