Definition
Reaching prospects directly on LinkedIn through connection requests, messages, and follow-ups, using the platform's job and company data to target the exact decision-makers you want.
LinkedIn's advantage is context: the prospect can see your profile, mutual connections, and what you post before deciding to reply, so a credible profile does part of the selling. The trade-off is volume, since weekly connection limits cap how many people you can reach, which is why many teams pair LinkedIn with cold email rather than choosing one.
Where this comes from
See the service: LinkedIn Outreach