Opening New Commercial Conversations for an API Supplier
An API manufacturer wanted to reach formulation companies and international pharmaceutical buyers but had difficulty getting past procurement gatekeepers.
Where they started
An API manufacturer wanted to reach formulation companies and international pharmaceutical buyers but had difficulty getting past procurement gatekeepers.
How Myntmore approached it
Myntmore built segmented prospect lists covering formulation manufacturers, exporters and pharmaceutical sourcing companies. We positioned the manufacturer around product availability, documentation, regulatory readiness and dependable supply. Personalised LinkedIn outreach was supported by educational founder content.
Results across the funnel
What changed
The figures above show the pipeline movement this engagement produced.
Myntmore's role
Positioning, targeting, content and outreach, designed and run as one system.
Services used in this engagement
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