14 High-Intent Meetings for a Clinical Research Services Firm
A clinical research support company struggled to communicate its specialised expertise to pharmaceutical and biotechnology companies.
Where they started
Its outreach often reached general business contacts rather than the teams responsible for research partnerships.
How Myntmore approached it
Myntmore refined the firm's positioning and identified relevant stakeholders across clinical operations, research partnerships and outsourcing. We developed outreach sequences around specific research capabilities, supported by founder content on operational challenges and clinical research collaboration.
Results across the funnel
What changed
Improved engagement from relevant research decision-makers.
Myntmore's role
Positioning, targeting, content and outreach, designed and run as one system.
Services used in this engagement
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